The Sombrero Festival has been a tradition in the city of Brownsville since 1986. Its purpose is to enhance the spirit of the city’s larger celebration known as Charro Days, which dates back to 1938. Proceeds from the event benefit multiple non-profit organizations, and causes throughout the community.
Organizations which have received donations from the event have included Hooked for Life-Kids Gone Fishing, the South Padre Island Walk for Women, STARS (South Texas Academic Rising Scholars), the Brownsville Museum of Fine Art, and more. Additionally, Sombrero Festival makes contributions which support recreation, beautification, tourism, and higher education in the community.
The festival is held in Washington Park located in the Mitte Cultural District of historic downtown Brownsville. It is a family-friendly event, catering to multiple generations with food, regional music, contests, and games for everyone.
Attendees of Sombrero Festival are encouraged to wear colorful regional costumes of Mexico. The china poblana dress, and the charro suit (including sombrero) are among the most popular attire. The 2022 event is slated for February 24, 25, and 26.